Aviva’s objective was to engage a broad audience of 18-45 year old people who qualified as ‘Ostriches’ (people who bury their head in the sand to avoid looking at the tough reality) with their pensions and future in general.
We created an engaging creative tech execution that tells the story of what the user’s life could be like based on their chosen passion, it aims to fight the anxiety and aversion people might feel about what lies ahead. As the user scrolls through their timeline, their face will age through the decades as their passion blossoms into a bright, fulfilling future.
I was responsible for the pre-sales scoping, vendor on-boarding and UX. I oversaw the whole project technically from inception to delivery.
This project was completed while I was employeed by Oath.