Abu Dhabi Department of Culture and Tourism came to us with a simple problem, too many people were using Abu Dhabi just as a stopover on a long haul flight. Consumers weren’t aware of the incredible tourism opportunities the capital of the UAE had to offer.
We created a new VR 360º video experience that offers users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. The branching narrative within the video places the user at the heart of the experience, allowing consumers to discover key attractions and decide which landmark in Abu Dhabi they want to see next. While watching the video, consumers can view the locations in 360º, either via click and drag if on desktop, via gyro motion if on mobile, or via a mobile powered VR device such as VR Cardboard. The VR experience allows the viewer to virtually ride the world’s fastest rollercoaster, travel by camel in the desert, kayak through the Mangrove National Park and gaze at the incredible architecture of the Sheikh Zayed Grand Mosque.
I was responsible for the 360º branching narrative idea, sales support, production planning, technical implementation, client liaison and creative direction.
Alongside our great team at RYOT, in this instance I also worked with the amazing team of individuals at Surround Vision to help me shoot the experience and build the interactive site.
This project was completed while I was employeed by Oath.