The Problem
HP wanted millennials to buy their printers but first they had to remind millennials how important printing was. This demographics' reliance on printers had been slowly dwindling so HP needed to make printing fun again.
The Solution
We partnered with HP to launch the UK's first native Yahoo Mail AR experience. It worked seamlessly through the Yahoo Mail app and required no downloads, QR codes or effort from the user.
The experience enabled users to select photos from their device via an ad in the Yahoo Mail app and place them in printable picture frames. They then see how photos printed and folded into different frame styles would look in their homes or other locations, all through their smartphone’s camera.
Instead of telling users why they should think about printing out photos we let them see for themselves how pleasant it is to have photos of their loved ones all around them in real life. 
“We are excited to work with Oath on this piece of content as it is a great way to combine the modern technology of augmented reality with the traditional nostalgia of printing physical photos, which can now be done with professional quality at home,” 
Laura Davies, marketing manager at HP.

My role
I was the main POC with the US development team and created the GTM materials for EMEA to sell AR adverts. I came up with the idea for HP and delivered the pitch to their agency that landed the deal. I worked closely with the incredibly talented designer Tutu El-Kashef to bring to life our vision for the campaign. I technically oversaw the project from ideation to delivery. 
This project was completed while I was employeed by Oath.
Back to Top